Case studies are basically testimonials provided by existing or former customers detailing how a company's product or service helped them to achieve a certain goal.

Standard length is between 1-4 pages; usually less than 1,500 words. They cover three to four areas: eg, brief company intro, the problem, the implementation of a solution; and the results achieved.

Case studies are written in a straight-forward, journalistic style, usually with accompanying charts and graphs and lots of white space.

Why Case Studies Are Such Effective Selling Tools

Case studies are effective selling tools for three reasons: (i) they showcase real-life results; (ii) they are a soft sell; and (iii) they feature an outside party (ie, a satisfied customer). This is why they're really classified as an elongated testimonial.

Case studies can be thought of as a written infomercial -- and we all know how successful this selling medium is.

How Much Do Case Studies Cost?

Companies pay thousands of dollars for case studies, from a low of $1,500, on up to $20,000 or $30,000. This is no exaggeration. The fee is in direct proportion to how effective case studies are as a selling tool though.

If a company brings in an extra half million, $2 million or $3 million dollars because of a case study, the $20,000 or $30,000 they pay a writer is literally a drop in the bucket. And, these are the kinds of returns good case studies bring in. They are an effective marketing tool that can be used for years to come.

At only $750, our case studies are priced for small to mid-sized firms who have tightly defined niches. They're very affordable, and very effective!

Let us help you to help your clients realize the benefits your products and services offer them. Order your case study today!

ORDER A CASE STUDY

NOTE:After you place your order, email us the URL of your blog and/or website, and your contact information (email address and/or telephone number). Send email to info[at]NewMediaWords.biz. We will contact you during normal business hours (M-F; 8am to 6pm EST) to get all the details we need to move forward.

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New Client Billing Policy: For new clients, there is a 50% upfront deposit, with the remainder due when we bill you on our weekly payment schedule, which is Friday for all work completed during any given week. To send the deposit, email payment to our PayPal address at payment@InkwellEditorial.com (New Media Words is an Inkwell Editorial company).